As I announced before, I went to a horror movie convention to try to move some books. I was not expecting much from sales, but I was hoping to learn a lot about how to work these conventions and pick up tricks I can use for the next ones.
Selling a total of 6 books in 12 hours is somewhat disappointing, but considering how little preparation I had, I will take it as a win. Before my next appearance, I have a new ‘plan’ and its simple enough that someone should have suggested it before. But since I have never seen it, I will share with all of you
First thing, have book stands and lights. The co-presenter (who BTW –is the only reason I sold the 6 books I did) lent me one, it put my book out in a way that it could be seen. I also needed lights, the theater lobby we were in was dark, I used my iPhone as a source, but it was not great. I will be picking up some small battery-powered lights, so I can illuminate my book cover next time.
Second thing – have some Candy. A 4.00 bag of candy, put on your table, and in an appropriate container (in our case a ½ skull) people come up to get a piece, and they see the book – does that mean they buy it? Probably not but they become aware of it. And if it’s a multi-day convention, who knows they may buy it on the second or third day.
Third thing – have an ‘elevator pitch’ ready, be able to tell them about your book and get them interested, and do it in under a minute! The sales I got were all because of my quick pitch about how the tiger demon is not only a flesh eater, but how her bite is addictive. The pitch intrigued enough people to buy 6 copies.
Fourth thing, have something on your table unique. For my next one, I want to get a tiger stripped cloth, to put down. It will make my table unique, without being to garish, or expensive and its tied to my books theme.
Fifth thing, I am going to make a variety of ‘posters’ both from the shoot this Saturday, using the Book Cover, and also one with the quotes. They will be 11*17 and with luck I won’t have to replace more than once a year, give or take. The idea, have something visual to grab the potential readers, and bring them to the table.
I am also going to get a plastic storage box to keep everything in, including a LCD screen (a spare I have from my other job) so I can put my book trailer on a loop if the table has power (and a power strip as well). I will have blue painters tape, I will have duct tape (tiger stripped of course) I will have paper clips, rubber bands and the cords needed to hook both the laptop and the IPhone to the monitor as needed.
The last thing, I am going to set up a card table in my basement and practice setting things up – just so I can be sure I have at least a clue before next time how to do it. The goal would be to have it to the point that I can set it up no matter how sleep deprived/hung over I am. After all when you hang out with your fellow authors, that skill maybe far more important than you think
BTW – for those of you that enjoy my writing, or are curious about it, I have joined WattPad (thanks to Shannon A Thompson for letting me know about it). So far I am putting my humor pieces up there. I may start putting my horror pieces up as well, because the site allows you to block based on age. I would rather not have either year olds reading about Meth addled drug dealing bikers being eaten alive while cheering the demon on, call me old-fashioned.
Last Random Thought – if you want a copy or “Raksahsa” either the Ebook or the Physical copy – hop on over to Shannon’s blog and enter the contest you could win one! good luck.